- Rational resistance: The intent must make sense to people. Benefit and goals must be visible, to rebut logical arguments against the transformation.
- Political resistance: Power and influence and the fear of losing the same are also potential drivers for opponency. One countermeasure is involvement.
- Emotional resistance: Fear is the biggest factor that can be met with providing perspectives and transparency, in order to identify, whether the reaction is legitimate. It manifests itself in form of comfort fear (e.g. reduction of office space), performance and success fears (e.g. loss from fusions), social fears (e.g. reintegration into a new social environment), existential fears (e.g. job loss, life quality) and identity fears (e.g. self-definition by job status, also in private surroundings).