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IT Manager releases book “BU DONG” about international comms
An IT Manager who writes about international communications may be unexpected, for communications is not generally attributed as the biggest strength of technicians. All the more surprising is the fact that it became a most interesting fun read about great people and adventures in Europe, America, and Asia.
The book title of “BU DONG – When Strange Things Become Familiar” goes back to the Chinese expression for misunderstanding. Here it serves as a metaphor for removing communication barriers and expanding the own horizon by dealing with cultural diversity. The book discusses at settings, setbacks, and suggestions with international “do’s & don’ts” in a globalized, digital environment.
Not to forget that the book concluded a highly challenging life period: It became a “comeback with a paperback” at a turning point. Its background finally makes it a must-read, as it contributes to the current debate about foreigners, a discussion about identity and the integration of new perspectives which it cuts to the core, short and crisp. Available both in English and German editions, as print edition or e-book. If you read just one book this year, make it this one!
Next page: Excitement about “SO LONG – The Book”